SELECTED WORK
Examples of my work
Content, communications and PR, from a tech IPO in New York to local press in the Hudson Valley.
COMMUNICATIONS & PR
2020
I proposed and led a campaign connecting New York City families with free meal sites during COVID-19, bringing GroundTruth, No Kid Hungry, and the City of New York together.
Winner, for a city partnership launched in weeks
Click-through rate among some audiences
Campaign delivered during the height of the pandemic
READ THE CASE STUDY
MORE WORK
STRATEGY & CONTENT
Marigold to Zeta Global
STRATEGY & CONTENT
2025–2026
Relaunching a global brand through acquisition
768%
Organic traffic growth
STRATEGY & CONTENT
Piano
STRATEGY & CONTENT
2023–2025
A content program, built from zero in 60 days
4
Annual flagship reports
LOCAL & COMMUNITY
BreakBread World
LOCAL & COMMUNITY
2026
Media strategy and press for BreakBread World
+60%
Program Growth
WHERE IT STARTED
Keurig Green Mountain
WHERE IT STARTED
2006–2010
Catalog, craft and a brand people loved
4 years
Learning production, print and storytelling
SELECTED WORK
Twenty years of the work and counting
Strategic content, communications and PR for brands from IPO-stage and global companies to Hudson Valley local.
COMMUNICATIONS & PR
2020
I proposed and led a campaign connecting New York City families with free meal sites during COVID-19, bringing GroundTruth, No Kid Hungry, and the City of New York together.
Winner, for a city partnership launched in weeks
Click-through rate among some audiences
Campaign delivered during the height of the pandemic
READ THE CASE STUDY
MORE WORK
STRATEGY & CONTENT
Marigold to Zeta Global
STRATEGY & CONTENT
2025–2026
Relaunching a global brand through acquisition
768%
Organic traffic growth
STRATEGY & CONTENT
Piano
STRATEGY & CONTENT
2023–2025
A content program, built from zero in 60 days
4
Annual flagship reports
LOCAL & COMMUNITY
BreakBread World
LOCAL & COMMUNITY
2026
Media strategy and press for BreakBread World
+60%
Program Growth
WHERE IT STARTED
Keurig Green Mountain
WHERE IT STARTED
2006–2010
Catalog, craft and a brand people loved
4 years
Learning production, print and storytelling