Piano serves some of the world's most recognized media companies and publishers — The Guardian, Der Spiegel, Le Monde. When I joined as Director of Content and Communications, one of the programs I relaunched after a 2 year dormancy, was an annual benchmarks report. A flagship piece of original research that would give Piano's clients and prospects real data on how their industry was performing, and position Piano as the authority on subscription growth.

I conceived the content plan, worked with internal strategists and data analysts to identify the right questions, and led the writing, editing, and digital production of the report from brief to launch. I also commissioned a print brochure version to distribute at Piano Academy Live 2024, our annual customer conference, where one of our strategists presented the findings on stage to an audience of delegates from more than 23 countries.