HOW I WORK
Listen first. Plan. Implement.
Spread the word.
I start by learning about your audience, your history, your team and what’s at stake. Then I look at what you already have, because the good stuff is usually already there. From there, we decide together what to say and where to say it.
MY PROCESS
01
Listen
Interviews, discussions, and a look at what you’ve published and what’s already working.
02
Shape the story
Messaging and a plan for where it goes, built with you and your team.
03
Get it out there
Press, content and channels that reach the people who matter to you.
04
Check in
Biweekly or Monthly reviews with real numbers. We adjust as we go.
HOW WE WORK TOGETHER
You work with me directly, from start to final result. I fit into the programs, people and tools you already have.
01
Senior leadership, part time. I own your content and communications strategy and work alongside your team.
8–10 HOURS A WEEK · 3-MONTH MINIMUM
02
A clear plan, sharp messaging and media readiness, for teams that need direction before they hire.
4–6 WEEKS · ONE FOCUSED DELIVERABLE
03
Big-brand PR made local, for Hudson Valley businesses with a story worth telling.
MONTHLY · PRESS, LAUNCHES AND COMMUNITY
A GOOD FIT
You have a mission and
a story to tell.
Some of my favorite work starts with a story that’s already strong. BreakBread World knew exactly who they were. My job was getting them in front of the right people, starting with Chronogram. Before that, I spent 20 years in-house, freelance and agency-side, leading communications through an IPO, two acquisitions and a citywide COVID-19 food program.
TELL ME WHAT YOU'RE WORKING ON.
QUESTIONS
What does a fractional content lead actually do?
I lead your content and communications strategy part time: setting direction, shaping messaging, guiding your team or freelancers, public relations program set-up, and reporting on results. You get senior leadership without a full-time hire.